The FIFA World Cup is well under way and going well for the USA so far, lets keep our fingers crossed. But the United States Men’s team is not the only one that is having some positive impact from the big event. The World Cup is breaking social media records with over 16 million Twitter interactions! It has also reached around 1 billion people talking about it on Facebook. This number surpasses the previous Super Bowl and even the last Olympics! 

While this is exciting just as an interesting fact, there is an excellent opportunity for businesses and brands! GET INVOLVED! There are MILLIONS of people worldwide that are focused on this one event. Tweet your predictions of scores, Tweet at your favorite soccer player (if you know any of them), Instagram a picture of you and your employees supporting your team. There are numerous ways that you can join in on this huge conversation, tons of companies already are. Don’t waste this wonderful opportunity to engage your followers! 

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